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Printed Packaging Tape Vs Regular Tape

11 January 2024 by
Quickbox Manufacturing Ltd, Lorna Donnelly

Personalised printed packaging tape is one of the best-kept secrets in the world of eCommerce. What better way to increase the exposure for your brand whilst your orders are being shipped? It is a great free marketing tool as your business is being advertised on the packages that you are sending. Customers can also receive a preview of the contents before they even open the parcel which is an added bonus.

Whilst many businesses don’t go back to normal boring tape after opting for a branded version, lots still rely on clear or brown unbranded tape. Let’s have a look at what printed packaging tape is, and how it can help your business.

What is printed tape?

We have already had a look at eCommerce and postal packaging, and how branded packaging can really help to enhance the experience your customers receive. So how can a small bit of tape also make a difference?

Personalised printed tape can also be called logo tape (as you can get your logo printed on it), or personalised mailing tape. You might think that customers simply rip open their boxes to get to the product quickly, and whilst this is true you need to think about the whole unboxing experience. By using printed tape just imagine how much more visually appealing your boxes will look.

Benefits of printed tape

As well as the obvious branding advantages, there are some other reasons you should consider investing in personalised printed tape. To begin with, it is not as expensive as you may think. Our PVC solvent 3 colour print tape starts from as little as £3.22 and that is complete with a matt finish too.

Our custom tape is available in a range of adhesive versions – from standard to low tack or heavy-duty to suit your needs. If you opt for the heavy-duty tape, packaging your parcels will be a lot easier and quicker – you will only need 1 pass of tape to seal your box. This means that you will not only be saving money and time, but when using clear packaging tape these boxes are often more susceptible to theft.

Special uses

Branded tape doesn’t have to be used on every item that you package up if you don’t want to. You could use printed tape to celebrate and announce special events, such as how long you have been in business, or even for a seasonal message. Personalised printed tape is a great, economical way to change your packaging for special events or promotions without having to spend a lot of money on new boxes.

We can supply branded tape

Are you ready to grow your business with printed tape? If you are looking to improve your brand exposure whilst saving time and money, Quickbox can provide the solution. Feel free to have a browse through our printed tape section on the website, or contact us directly for more information.

Quickbox Manufacturing Ltd, Lorna Donnelly 11 January 2024

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